A bit more on Dieter Rams, just because he really deserves it and it reminds us what matters…
We can all instantly recognise many of the famous brands, logos, and products that we come into contact with in one way or another in our daily lives. However, chances are you might not have any idea about the people behind these iconic designs and below we will look at some of these pioneering individuals.
Phillipe Starck is a well-known contemporary designer including architecture, product design and interior designing. He was born in Paris and is thought to have been mostly inspired by his aircraft-designing father. He has his hand in a lot of different designs in various fields and some of his more famous designs include the Juicy Salif lemon squeezer, Steve Job’s yacht and the Free box Revolution. His known for using a combination of unusual materials with an organic look.
Jonathan Ive is a British designer and works as Chief Design Officer at Apple. Experts say his designs have revolutionised technological sphere, setting a new artistic standard for personal devices. Ive leads Apple’s design team and has done so since 1996. He is responsible for the company’s more significant and iconic product designs including the Macbook Pro, iMac, Macbook Air, iPod, iPod Touch, iPad, iPad Mini and iOS 7. He works in a very secretive laboratory within Apple and only a close-knit, selective design team is allowed inside. Ive also received a knighthood in the UK in recognition of his achievement as a revolutionary designer.
Dieter Rams is a German designer who trained as architect. He is closely linked to the electrical products manufacturer Braun. Initially recruited to modernise the interior of the offices, he soon became involved in product design and was later appointed as head of design. During his time at Braun he designed various recognizable products, ranging from calculators to record players and even storage systems. Many designers follow his 10 principles of good design which came as a result of a question he once asked himself, “Is my design a good design?” Despite Dieter’s designs looking old fashioned by modern standards, his principles still serve as a helpful guideline.
The Italian automobile designer is universally regarded as one the most creative and innovative car designers and was recognised as car designer of the 20th century. His work ranges from super cars like Ferrari to more everyday cars like Renault and SEAT. Many of the car designs we see today is in some shape or form a variation of one Giugiaro’s designs or at a minimum inspired by it. He founded the design company Italdesign, which is dedicated to providing a variety of services in the development of new cars and products. Apart from cars, his earlier work included designs for Nikon and Apple.
Another versatile designer, Marc Newson works across a range of areas from sculptures to bicycles and even commercial aircraft. He has received various awards and was also included in Time magazine’s 100 Most Influential People in the World. A lot of his work is related to airport and aeroplane design and among others he designed the first class Qantas lounges in Melbourne and Sydney and also the Qantas premium economy seat.